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Puma is one of the most prominent companies in the sport sector worldwide in regard to the design, development, selling and trade of footwear, apparel and accessories. For more than 70 years, has established itself in history for the creation of technologically perfect sports products regarding a wide range of sports, such as track and field, football, basketball, etc. In terms of sport, Puma collaborates with top athletes such as Neymar, Antoine Griezmann, Sergio Aguero, Romelu Lukaku and sponsors a number of significant national teams, as well as many European clubs. Also, it is a brand that starts from sports and reaches even the levels of fashion. In this field, her collaborations with well – known houses such as Karl Lagerfeld, Alexander McQueen, Mihara Yahushiro and Sergio Rossi stand out.