Tommy Jeans Ryan Whiskered Men's Jean

Learn about Tommy Hilfiger

It all started in 1985, when Indian businessman Mohan Murjani was looking for a designer to run a men's sportswear chain. He approached Tommy Hilfiger. Murjani allowed him to use his own name as the brand name. The two announced Hilfiger's arrival in the spotlight with a major marketing campaign that included a bold billboard in New York's Times Square, which presented Hilfiger as the next big thing in American fashion. Since then, the well-known brand has been renowned for its high-quality products that offer comfort and elegance to its consumers worldwide under the Tommy Hilfiger and Tommy Jeans brands. In fact, the company took off in the 1990s, when hip hop culture adopted its oversized clothing, making it popular with rappers and celebrities. Snoop Dogg's choice to wear an oversized Tommy Hilfiger t-shirt during his appearance on Saturday Night Live in March 1994 sent sales soaring. After its successful debut, the brand remained at the top with a variety of collections, including the Hilfiger Collection, Tommy Hilfiger Tailored, men's, women's and children's clothing, jeans, accessories and shoes.